Millions of people out there have a Facebook account. Chances are good that you are someone that is on there too. As a business owner, you can use Facebook as a tool to market your brand. Check these great tips out to help you with that.

You can quickly expand your viewers on Facebook by holding a competition. Prizes will open the eyes of potential customers out there. Always award the prize though; you don’t want to be viewed as dishonest.

Reply to any comments left on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply to everyone that you can, and make sure that you’re replying to complaints first.

Link all of your published content to your Facebook. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Even your tweets from Twitter can be linked to Facebook and be displayed there.

To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. This can really help you to gain exposure. But really consider whether it’s the type of attention that’s best, overall. Post when you want to say something that’s worthwhile. Avoid spamming because this will just annoy people.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Irregular customer interaction also means they will be quite uninterested in your postings. Invest in targeted Facebook ads instead.

Be extra sure that people are able to “share” the content on your page. If your page has valuable information, some of your audience may tell others they know about it. Facebook lives on sharing and interacting with others. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.

Work hard to keep your Facebook fans informed. Do not post more than five times a day with updates. Keep your content quality up, and give your audience information that they really want.

Put pictures on your Facebook wall, but make sure they are professional. People will see them and think highly of your firm. You should invest in a good camera and never post anything that can be viewed as negative.

See if you can get your users to speak with you and each other too. If a conversation begins on a post of yours, let it continue. If you stop it, they may not feel comfortable on your wall any more. The main reason you should ever get involved is when the thread is becoming offensive or racist.

Encourage your followers to share the content they like on your Facebook page with family and friends. Give them a reason to by offering them something of value for sharing your updates with the people on their friend lists. You may also wish to offer a coupon code once your status is shared a set number of times.

Event sharing can help increase interest to your business’s Facebook page. For example, if you’re going to attend a trade show you can make an event out of it and share that event with everyone who follows you. This is a great way of keeping your site up to date and relevant.

Make sure everyone posting content on your page follows the same strategy. Your marketing will be most successful if it follows a predictable pattern. You can even pre-write updates so there is no confusion.

Look out for those that want to hinder your attempts. Although we can all have enemies, the nature of Facebook makes it easy to post unfounded negative and harmful statements. If you want to be protected from these things you need to pay close attention to the things people are posting on your page so you can take care of offensive content quickly.

After reading this piece, you better know how to market your business on Facebook. Using these tips will make marketing successful and easy. Start now, and get ready to take your business to the next level.

Do you wish to market a service or product but aren’t sure how to start? If this is that case, Facebook marketing might be the answer you’re looking for. Through Facebook, you can share your message with a global audience. If you think you can benefit from the power of Facebook, check out the helpful tips below, geared to gain you an audience.

Make sure that all content you publish online is at least linked to from your Facebook. Set up your blog so that new posts are automatically linked on Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

A page is great, but a group might be a better idea. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

Be sure and answer all questions that people post on your Facebook page. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Share links to articles if they answer questions posed on your site.

Consider buying advertisements on Facebook. You ad can be customized to be shown only to certain ages or genders. You may also use a given budget and do a lot or a little as you can manage. Finally, there is no long-term commitment. Your ad can be taken down at any time.

Hold a giveaway promotion to get more followers. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. You will have the chance to communicate with a large amount of people.

Use care in selecting your updates. If you don’t share content that has value, you won’t keep fans very long. Updates need to be entertaining, helpful, or educational. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.

Always answer comments and posts that show up on your Wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.

The goal of using Facebook is to garner more sales. So set a monthly goal for a particular amount of products sold. Likes don’t mean anything unless those people are also buying from you. If you are not seeing the type of business you want, you may need to adjust your strategy.

Make sure any posts you list have value. Think about how your fans can truly benefit from reading or viewing your posts. Don’t make every post an ad, though.

Create a group page for your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. You can alert people to discounts and share useful information as well. This is a really good way to engage your customers.

Build your brand’s personality. If the information you post is bland, then people are going to think this about your business and products. Always stay professional though, to keep people feeling secure in your brand.

Informing your customers through Facebook is crucial. Opt for quality posts over quantity. Ensure that your updates are rich with content and have lots of information that followers and customers would enjoy reading.

Always make sure to allow comments on your Facebook pages. Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.

Don’t overuse the Update utility. This allows you to send out messages to everyone that follows you. Only use it for very important events and news like an emergency, etc. It shouldn’t be used for promoting but to express how much you actually care about keeping your customers in the loop with real news.

Now you should know whether or not Facebook marketing will be something that you’re able to use to your advantage. Armed with the information you’ve learned here, you are ready to start a campaign of your own. You are going to be happy that you did when you spread your marketing message to the world.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.